More Advertising News
What Brands Are Actually Worried About Behind Closed Doors, According to Ad Leaders
From reach to ROI, ad leaders from Netflix, Disney, Fox, and more reveal the challenges marketers are facing during upfront season.
Ben & Jerry’s Ben Cohen Says Selling Your Business Is ‘A Shitty Goal’
ADWEEK spoke to Ben & Jerry's co-founder Ben Cohen about his activism, sticking to his brand mission, and the case for preserving independence.
Creative Leaders Place Their Bets on 19 Campaigns to Win at Cannes Lions 2026
From a lo-fi video game to darkly funny musicals to meta movie marketing, here are ADWEEK's 2026 Cannes contenders.
As the AI Battle Rages, Yusuf Mehdi Becomes the Latest Microsoft Veteran to Walk
After 35 years with the company, the chief consumer marketing officer will leave next year.
Stephen Colbert’s Late Show Finale Is His Biggest Weeknight Episode Ever
The Late Show averaged 6.7 million viewers, as Colbert took his final bow.
OpenAI Hires ServiceNow CMO Colin Fleming to Lead Business Marketing Push
Fleming says he would have “regretted not taking the swing."
How Blueland Reinvented Its Packaging for the Retail Aisle
The sustainable brand revamped its logo and rolled out new colors to packaging.
Primark Takes Its Boldest Shot Yet at Winning Over American Shoppers
On the heels of a splashy Manhattan opening, Primark launches first global campaign with a focus on winning over U.S. consumers.
Etsy Bets Human Moments Still Matter More Than Algorithms
In the age of AI, Etsy wants to celebrate the moments that make us human.
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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