More Advertising News
Why the Industry Needs to Stop Talking About Neutrality
In an AI-enabled world, transparency is the most important lever in adtech
This New Tool Cuts Out Identity Providers By Linking Trade Desk Data With Brands’ First-Pa
A solution built by agentic marketing startup Hightouch seeks to cut out identity intermediaries, allowing advertisers to directly match The Trade Desk exposure
In World Cup Ad, Hyundai Signals Its Future Ambitions With Players You Don’t Know Ye
The average age of a soccer player debuting in one of Europe’s “Big Five” leagues is 21.7 years old, according to the International Centre for Sports Studies. T
How Lionel Messi Became the Face of 1 in 4 World Cup Ads
Soccer’s GOAT fronts campaigns from Adidas, Michelob Ultra, Lay’s, and more ahead of this year's tournament.
Wyclef Jean on Owning the Future of the Creator Economy
Why 1,000 true fans matter more than millions of streams.
The Trade Desk Appoints Nate Olmstead CFO After a Year of Executive Turnover
Olmstead will join the company on July 9 and report to CEO Jeff Green.
Ticker: ABC News Wins Big at the Emmys
NewsNation expands its podcast and digital offerings with four new titles.
Week of May 18 Morning News Ratings: CBS Mornings Only Broadcast to Record Week-to-Week Gr
CBS Mornings had double-digit growth in the prized demo.
Anthropic Files for IPO as AI Race Hits Public Markets
Testing investor appetite after a $965 billion valuation surge, the Claude maker moves to take its AI ambitions from private-market frenzy to a public listing
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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