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Sir Martin Sorrell Sees No Easy Exit for Holding Companies
Accenture should buy WPP and more insights from the S4 Capital executive chairman.
FIFA World Cup 26 Ad Tracker: Brands Kick Off Summer of Soccer
The latest ads, stunts, and activations around the men's tournament.
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
The account is estimated to be worth around $250 million.
TAG Loses Ground as P&G Drops Mandate and Google, Trade Desk Ditch Certifications
One of adland’s most influential accreditors is showing signs of strain as major players let their certifications lapse
The Secret Behind Marketing Sleep and Disrupting a $585 Billion Health Market ft. CEO Tim
Rosa also discusses his rise from CMO to CEO by scaling three categories.
5 Marketer Moves to Know This Week: Knix, Bayer, and More
A weekly roundup of the biggest U.S. and global marketing leadership appointments.
Absolut Gives Madonna the Icon Treatment For Her Dance Floor Comeback
Absolut has added Madonna to its long list of celebrated artistic collaborators ahead of her Confessions II album release.
Ads of the Week: 10 Campaigns That Caught Our Eye, From Uber Eats to American Eagle
Martini, American Eagle, Uber Eats, M&M's, and more are behind the week’s most notable ads.
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
MS NOW finished ahead of Fox News in the demo between 1 and 3 a.m. ET on Tuesday night.
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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