More Advertising News
From the Pantry to Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture
Kraft Heinz North America CMO Todd Kaplan talks NFL tailgates, TikTok feeds, and the algorithm-driven future of discovery.
Havas Bets on a Record Label to Reshape Brand-Music Partnerships
Havas is entering the music business with the launch of VOLYUM, a record label created to connect emerging artists and brands, with Virgin Music Group on board
After 100-Plus Interviews, Mojo Supermarket Finally Finds Its Head of Strategy
Droga5’s Brad Filice joins the independent agency after a nine-month search
Publicis Groupe Taps Javier Campopiano Following Omnicom Exit
He'll join Leo Constellation as CCO for the Americas and Iberia.
McDonald’s Mounts Its Largest-Ever World Cup Push With a Roster of Soccer Legends
McDonald’s has assembled an all-star team of soccer players from around the globe for its biggest-ever World Cup push. Ahead of the 2026 FIFA World Cup, t
OpenAI Needs Two CMOs Because It Has a Problem Marketing Can’t Solve
OpenAI’s brand is in trouble right now. The company is simultaneously preparing for an IPO while projecting losses of $14 billion by the end of 2026. That is no
Former 60 Minutes Producer Defends Scott Pelley Amid Reported Clash With New EP
Bill Owens backs Pelley after his fiery comments about CBS News management.
Why McDonald’s, Microsoft, and TikTok are Sponsoring Tribeca X for the First Time
Revenue from sponsorships increased 23% year over year
ANA’s Bob Liodice on Media Transparency, AI, and the Future of Marketing
The CEO also shares his thoughts on developing future talent and what marketing leaders should prioritize as the industry continues to evolve.
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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