More Advertising News
The Maker of Slim Jim, Reddi-wip, and Swiss Miss Has a New Commerce Agency
Conagra Brands, parent company to a portfolio of more than 100 consumer packaged goods brands, selected WPP-owned Barrows as its new commerce marketing agency…
EXCLUSIVE: Zenith Retains Reckitt’s $400M US Media Business Following WPP’s Europe Win
The Publicis Media agency held onto the CPG giant in the US after WPP picked up the European business last fall.
5 Things That Hit This Week: Criteo Faces a Takeover Bid While Pacvue and The Trade Desk…
Elsewhere, commerce media execs aim to solve an educational and networking gap in the industry.
Fidji Simo Steps Back From OpenAI AGI Role to Focus on Health
The exec behind OpenAI’s ad push will become a part-time advisor following a prolonged recovery from chronic illness.
Gen Z’s Short Attention Span Is a Myth. Here Are 5 Keys To Capturing Their Interest.
Gen Z isn't incapable of paying attention, they're just decisive about what deserves it—especially in today’s over-saturated media environment.
Ads of the Week: 8 Campaigns That Caught Our Eye, From KFC to Reebok
KFC, Twix, Wendy’s, Reebok, and more are behind the week’s most notable ads.
Google Says Canonical Re-Evaluation Can Take Up to Two Weeks via @sejournal…
Google updated its canonicalization troubleshooting guide with new guidance on how long pages can stay in a duplicate cluster after you fix the content. The…
WordPress 7.0.1 Maintenance Release Contains 31 Bug Fixes via @sejournal, @martinibuster
The WordPress 7.0.1 maintenance release improves PHP compatibility and contains a bug fix to a security-related function. The post WordPress 7.0.1 Maintenance…
Google Business Profiles Showing Empty Review Dashboards via @sejournal, @MattGSouthern
Some Google Business Profile dashboards show “no reviews yet” even though public review counts remain visible on the live listing. The post Google Business…
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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