More Advertising News
Marketers Can’t Optimize Their Way Out of Their Trust Problem
Here’s the uncomfortable truth no one wants to say in a marketing meeting: We’re not losing because of bad marketing. We’re losing because customers don’t trust
Mariana O’Kelly Leaves Leo Burnett to Lead Creative at DonerColle Partners
Former Leo Burnett executive creative director joins newly formed agency as chief creative officer
ADWEEK’s Top Picks From Propeller’s Biggest-Ever Cannes Guide
Our editors and reporters sifted through the expanded list to pick out the gatherings, events, and meetups to add to your calendar.
Nike, McDonald’s, and Devin Booker Turned a Sneaker Drop Into a Desert Scavenger Hun
To promote Derek Booker's new sneaker, Nike, McDonald’s, and Wieden+Kennedy turned Booker’s longtime habit of hiding signed, unreleased sneakers in public into
A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols
As AI agents flood the web, a fast-growing maze of protocols—from MCP and A2A to AdCP, UCP, and TAP—is emerging to power how bots buy ads, make payments, and tr
60 Minutes Gets Drastic Changes, Nick Bilton Named Executive Producer
Tanya Simon exits the network as a result of Bilton's appointment at 60 Minutes.
Overheated iPads, Lifeguards, and Changing Tides: The Unexpected Challenges of a Cannes Be
Experiential marketers reveal the unique challenges of the ad festival.
Ferrari Just Pulled a Jaguar
Markets don't typically crater over design choices. They crater when they smell the potential for brand damage.
How Crocs Turned ‘Ugly’ Into Cultural Cool ft. Chief Brand Officer Terence Rei
On treating mockery as a market opportunity rather than a threat.
Retail Media Networks — The Third Wave of Digital Advertising
Walmart, Target, and Kroger are building advertising platforms that rival Google and Meta. How retail media is reshaping the ad landscape.
Performance Max Campaigns — Getting the Most from Google's AI-Powered Ads
Performance Max campaigns leverage machine learning across all Google properties. Tips for structuring campaigns and feeding the algorithm quality signals.
Privacy-First Advertising — First-Party Data Strategies That Actually Work
With third-party cookies disappearing, advertisers are building first-party data strategies using clean rooms, contextual targeting, and consent-based frameworks.
Campaign Analytics & Tracking Tools — Measure What Matters
From attribution modeling to cross-channel reporting, these analytics tools help advertisers track performance and optimize campaign spend.
Programmatic Audio & Podcast Advertising — The Next Frontier
Podcast and streaming audio advertising is booming with programmatic capabilities. How brands are reaching engaged listeners at scale.
Ad Creative & Design Tools — Professional Advertising Design Resources
Create stunning ad creative with professional design tools, templates, and resources for display, social, and video advertising campaigns.
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